Video Production FAQS For Business and Industry and the Internet

Video production is an effective tool for producing more sales, training employees, and telling the world about products and services. Video presentations can be shown to large groups and be viewed privately by one person. Television is the number one source of information for most people in North American and Europe. Business and Industry has been using industrial films and videos for years. As production costs have dropped, video production has become even more widely used for small businesses. Small businesses can use video to improve their bottom line, but before launching a video production, a little knowledge will help in the overall process and help achieve an effective and useful video presentation.

Here are some frequently asked questions concerning business/industrial video production. Good luck on your video project.

Q. Can we use people from our own company in the video to save talent fees?

A. Talent fees are the key words, here. Generally professional actors are used for voice over and on-screen word. They do a great job. They learn their parts. They can cope with script changes and the many re-takes of scenes. Best of all, however, is that they come across well on the TV screen. In short they have talent. If you need to trim your budget, there are better ways. A good production company can work within most budgets without sacrificing the effectiveness of a production. Using non-professional talent is a risk.

Q. Can’t we have our people in the video at all?

A. Sure. Company people are excellent in video presentations. They are great to have interacting with each other and with clients. Company people can be videotaped for voice over commentary and short sound bites.

Q. Our head salesperson is used to giving presentations on our product all the time. He’s a natural. He’s friendly and people really like him and identify with him. Plus, he knows the product backwards and forwards. Shouldn’t he be the one talking about our product on our video?

A. Sometimes company people can do a good job, especially experts like yours, and we’ve used them in our video productions. One word of caution, however. We’ve seen video productions get shelved soon after they were produced because the spokesperson on the video decided to quit and go to work for the competition. You can’t have your spokesperson (especially, if they’re well-known) saying good things about your product if they are no longer part of your organization. The appearance is that they found a better product or a better company to work for. If companies continue using a video tape with a turn-coat expert, it appears that the video tape is marketing the competition’s product. That’s not good.

Q. How about having our CEO or one of our top managers appear on-camera? Is there anything they can do to come across as professional as possible?

A. Yes, CEOs and top managers are excellent choices for corporate videos. They should be prepared for the shoot with several choices of wardrobe. They should also have their lines memorized. They should review a list of tips and suggestions for looking good on-camera.

Q. Can we shoot our own footage and then have a professional video production company edit the footage?

A. Yes, especially if you have competent people in your organization. We recommend that you read the book, Producing a First-Class Video For Your Business – Work With Professionals or Do It Yourself before you attempt this, however. We’d be happy to consult with you and assist in your production in, anyway. Our book is available at many fine book stores across Canada and the United States. Especially if the book store has a Self-Counsel Press display. Check with your favorite library, as well.

Q. We have some existing footage of our product in the field. It looks really good. It’s on VHS format video tape. Can we use that in the production.

A. We pride ourselves on our ability to incorporate many different types of media into our production. VHS video footage, while it is the lowest resolution format, could be digitized and edited. Results vary. Production companies using digital non-linear formats, could probably handle your request very well, also.

Q. How disruptive is a video production?

A. Full-production, Hollywood-style crews can be disruptive, it’s true. We like to keep crews to a minimum. Sometimes we only use a one-person or two-person crew. This is not only less disruptive, but it also saves money. With new lower-light cameras, the need for the bright lights of Hollywood have gone a little by the wayside.

Q. How long does it take to produce a video?

A. In depends on the complexity, but generally about a month. Video production companies are used to working with deadlines. We’ve done many quick turn-around presentations. We burn the midnight oil for our clients. Visit the PNW Video Production site for a more detailed break down (week by week) of pre-production, production and post-production needs.

Q. What’s the most economical video to produce?

A. A voice/over type is the least expensive. A good, professional voice is essential for the voice over. The more expensive video type is interactive/acting on-camera. This type of production can sometimes double a budget, but produces very effective presentations.

Q. How do we find actors?

A. Most production companies know actors. We have a selection of professional and semi-professional actors to work with. Video tapes and audio tapes (or Reels) are commonly available for review.

Q. Should we ask for a sample tape to look at?

A. Sure. Professional video production companies should either have their own sales & marketing tape (they’re in the business!) or copies of productions that are similar to your project.

What we like to do is talk about the production and budget first. Then we show samples of productions within a selected budget. It doesn’t do our clients any good to show them a champagne budget video, if they’ll be working on a beer budget. The reverse is true, also.

Q. Professional video production companies would have to fly into our location. Wouldn’t it be cheaper for us to hire a local production company?

A. Sometimes. There are many good production companies throughout the world. Even in small communities. There’s a difference, however, in video production and business/industrial video production. There’s no magic in producing a good looking video. What’s more difficult is producing a video that sells a product, service, or viewpoint.

Q. What does a video cost?

A. There are many factors. The usual figure given in the industry is $1,000 to $1,500 hundred per finished minute for quality productions. Many Betacam-SP productions run about $3,000 per finished minute.

Q. We only have a small budget. Is there anything we can do to help cut costs?

A. Certainly. Please, tell the video production company up-front what kind of budget you have in mind. The production can be tailored for your needs and requirements. There are many ways to make video productions more economical. We’re experts in trimming costs.

Q. What video format are used in industrial/business video production?

A. It depends on the budget. There are a wide variety of video formats used by industrial video production companies. VHS is the lowest resolution. Betacam-SP is one of the highest. There are many formats in-between.

Sometimes we shoot on Betacam-SP, a high-resolution broadcast standard. Most often these days, however, video camcorders are recorded in digital format, so the information can be easily transferred to editing computers.

Q. Can you put our completed production on DVD, or CD-ROM for distribution and the internet?

A. We like to know exactly how you intend to use your production. But, no matter how you are distributing, we will use the best format for your video.

Q. What’s the first step? What do we do?

A. Take a few minutes to think about your project and your needs. To produce a video a good industrial video production company will need to know a few things about your company and the presentation.

Here are a few questions to ask yourself:

1. In what setting will the video be shown?

2. Who will be watching the video?

3. What is the purpose of the video?

4. What do you want people to do when they’re through viewing the video?

5. What do you want people to remember about the video?

6. How many poeple are going to view your video?

7. How are you going to distribute the video?

Write your information down and share it with other people in your company to get their responses.

Business in Hampshire UK

Hampshire is a county on the southern coast of England. Its total economy is the largest in the United Kingdom apart from London, demonstrating that it is an area with a thriving business community. Hampshire has a number of business parks located all over the county that offer a wide and varied selection of businesses to explore. All manner of industries are represented, from warehouses to travel agencies to industrial plants. They range in size from small businesses to large corporations.

These things serve to make Hampshire an excellent place to hold business-related events. Throughout the year, all manner of different seminars, workshops, classes and more are held by local businesses and individuals with the aim of teaching and dispensing advice on how to boost your business, help it grow, and increase profits. From Internet Marketing strategies to print ad tutorials, with the number of events that go on in the area, you cannot help but be able to find something that fits your niche. Many of them are even free to attend, such as the various Business Link events that are held.

Many major businesses are based in Hampshire, such as the famous Twinings tea company. You will find the world’s largest leisure boat manufacturer, called Camper and Nicholsons, in Hampshire, as well as BBC Radio Solent. Everything from defence and aerospace corporations like BAE Systems to the pharmaceutical company, Shire plc, which manufactures such drugs as Adderall and the new Vyvanse, are located in the area. The numerous events combined with the variety of major companies and industries that call Hampshire home serve to make this an ideal area to live and work in.

Hampshire also has great transport links with the rest of England, as well as Europe, business travel is easy to manage, letting you go farther afield to boost your business. This plays a major part in making Hampshire’s economy as strong as it is. Cross channel and cross Solent ferries connect it with the Isle of Wight and the European continent. The county’s major airport is Southampton Airport, which also has a rail station accompanying it. If you take the train, you can be in London in about an hour, so you can easily get down there on short notice if you need to attend a last minute meeting or seal a deal, which strengthens Hampshire’s impact on the rest of the United Kingdom. Further, because many of the local companies do a lot of business out of the country due to the port, the easily accessible travel methods facilitate business expansion into foreign markets.

All of these factors make up the interesting and successful business community in Hampshire, serving to make the county one of the linchpins of the United Kingdom’s economy as a whole. Hampshire is an entrepreneur’s dream, providing everything you need – from good transport to a supportive community of businessmen and businesswomen to informative classes and workshops – to expand your business and make a success of it.

The Internet Marketing SEO Market in Europe

According to the last Internet Marketing research made by McKinsey (made by May 2009 conducted by Sarah Monroe, David Sinclair, and Tobias A. Wachinger), online sales have been growing in Europe, this research say it is rising up to 31 percent in the following countries: Netherlands, France, Germany and United Kingdom in spite of the retailers struggling hard to navigate in the middle of the current hard conditions of external factors. We should be positive no matter what and I will share reasons why we must adopt that attitude.

This whole external factor has not touched online activities as it is actually doing with the offline field. Internet sales will continue to grow in the next few years, there is a kind of optimistic approach in all the ways as McKinsey says in a more recent report mentioning last December, this month was a good month for UK online sales for example and they were up by 30 percent, making a comparison with those in previous years all this in spite of sales in stores had fallen by 1.4 percent as British Retail Consortium figures show in their last data.

Based on this information is quite necessary Internet Marketing companies in Europe start reinventing this work, according to our opinion first step is to understand the levels of broadband penetration and very important is to have a more in depth all inclusive understanding of the shopping attitudes that differentiate European retail markets.

Forrester made another research, a “European Online Advertising Through 2013” report on European online advertising, there they say growth on online ad spend will be slowing to 10 percent in 2009 and this down to a 30 percent annual growth in 2007.

Despite the somewhat apparently gloomy forecast however, Forrester’s data analysis approach and result is in a way optimistic compared with recent predictions from their competitors such as WPP’s GroupM, Enders Analysis, and E-Consultancy, all these have forecasted a under 10 percent year-on-year growth.

According to my opinion, some great ideas would be buying up inventory at low prices and apply targeting to it, this would create a kind of what I call a malleable soft-corporate-platform prone to be reshaped when necessary, when needed without having a high budget. There are so many tools and strategies that are really underestimated and under-used, these tools are related to social networks for example but also ad optimization as well, I think is necessary to look for good-value instead of abandoning the arena and just cutting expenditures and striving to a wearing a low inventory suitcase.

Efficient customer’s conversations and its correspondent channels improvement is one of the best tactic to be undertaken, I have seen positive numbers in the cash flow of renown big companies using Facebook or Twitter for example, wonder why Tesco, General Motors, Ford Motors, Home Depot, Whole Foods and many others are making money by doing so? Imagine every Tweet is a free in feed ad so to speak to be directed to any segment and if you lead and engage by subscription and later on SMS advertising if you want to.

If we compare the SEO market in Europe or US we must say there are not so many things to differentiate except most of the tools to be used are in English and most of the learning is based on English keywords but of course this seems to change. According Nicolas Folgehom the SEO market growth around the world is 12 % in USA. The rest is PPC. He says is lower in Europe, although in general the percentage growth is rising up, there is also a problem and is most companies doesn’t know pretty much about this or undervalue it, my opinion goes that this is growing in Europe in ways we never imagined one of those key drivers are for example cost-effective campaigns, PPC or organic presence by using social ads that increase traffic for example, companies should create in-house SEO team or include them in the Marketing department for example.

SEM and SEO jobs in Europe for example is another indicator of European reality as since October 2007, SEO jobs increased 63% and SEM jobs decreased 30% and in general Internet Marketing jobs decreased 38% according to Simply Hired, a silicon valley based SEO consulting company.

The challenge should be undertaken with style, there is nothing to lose if CEOs of these corporations have the right mindset either for their own efficient self management than for the whole corporation per se.