Comparing Skiing in Europe With That of America

When it comes to enjoying their favorite sport, skiers and golfers have quite a lot in common. Each loves to go to that spot that for them feels kind of special, but also makes them feel comfortable. With skiers, though, when looking for a place to ski if you live in the United States it might seem much too costly to ski in Europe. Obviously there will be some additional cost with travel, but once you get there costs will not be that much higher in Europe. Plus there are about five times as many ski areas in Europe, about 4000, then there are in North America.

There will be quite a few differences, such as in the texture of the snow. In Europe the snow will be more like that found in New England; not as light and fluffy as you’ll find in western North America. Plus ski slopes will typically be longer. Ski areas there will cooperate and interlink their runs together, sharing a complex of ski runs among as many as half a dozen resorts in one case.

In Europe businesses surrounding the ski areas that deal with rentals, restaurants and hotels will typically be family-owned establishments that have been around for many years, sometimes generations. These family-owned restaurants will serve local food and cook using traditional recipes. Only if you go to the large hotels will you see the style of restaurants that Americans have come to be familiar with.

The ski runs in the Alps will typically be much longer than in North America. Of the 50 longest ski descents in the world, virtually all of them are in the Alps. One in France runs down 15 miles with a 9200 foot vertical drop. Quite a lot of investment has gone into ski lifts in Europe in recent years, and as a result you will find many of the lifts much more comfortable, as well as fast.

When most of us think of skiing in Europe we naturally think of the Alps. But you can find some great skiing and often at bargain prices at other locations throughout Europe. For instance Andorra, located between Spain and France has a very nice resort. Bulgaria is quickly gaining the reputation as a place with great snow and bargain prices. And even Scotland not too far north of Edinburgh has skiing, although not to the degree that you would build an entire ski trip around. But Edinburgh is always fun to go to, so a diversion with some skiing could be something to consider.

If you watch the winter Olympics you will see that alpine skiing is a huge part of the European heritage, as countries in the Alps always compete well. For the skier that will not only want to go for some excellent skiing but for a romantic getaway, Europe is a great place to go.

Business Degrees – Preparing Undergraduates For a Global Career

There are brilliant opportunities for students to study business at undergraduate level, with the potential to enjoy a global career that involves a hectic, yet enjoyable lifestyle. Making the right decision with regards to both your university and the choice of your business degree can influence the success of your chosen career path.

It is no coincidence that the students with the best learning environment achieve the best results, and with the City of London widely regarded as the financial capital of the planet, British students have a great chance to study business degrees at a London business school.

London business schools provide students with business degrees that will help you enjoy a successful career in your chosen field. As you would expect, employment statistics for graduates from London business schools are consistently higher than the national average. The benefit of close relations to global conglomerates gives scholars the opportunity to secure professional work experience and network with companies for potential future employment.

Some business degrees provide undergraduates with the opportunity to spend a year or a term studying at partner institutions. Amazingly, this could be in Hong Kong, Singapore, the United States, Canada, South Korea or Europe, business really is an exciting global industry.

While UK business degrees are exciting and challenging, there are rigorous entry requirements and demands for courses are, naturally, exceedingly high. However, ambitious students who are ready to maximise the advantages of remarkable learning environments in the City of London should certainly enroll.

Bursaries and scholarships also make studying business and finance financially viable with awards generally made to UK, EU and international students on the basis of academic merit as well as financial status.

The Internet Marketing SEO Market in Europe

According to the last Internet Marketing research made by McKinsey (made by May 2009 conducted by Sarah Monroe, David Sinclair, and Tobias A. Wachinger), online sales have been growing in Europe, this research say it is rising up to 31 percent in the following countries: Netherlands, France, Germany and United Kingdom in spite of the retailers struggling hard to navigate in the middle of the current hard conditions of external factors. We should be positive no matter what and I will share reasons why we must adopt that attitude.

This whole external factor has not touched online activities as it is actually doing with the offline field. Internet sales will continue to grow in the next few years, there is a kind of optimistic approach in all the ways as McKinsey says in a more recent report mentioning last December, this month was a good month for UK online sales for example and they were up by 30 percent, making a comparison with those in previous years all this in spite of sales in stores had fallen by 1.4 percent as British Retail Consortium figures show in their last data.

Based on this information is quite necessary Internet Marketing companies in Europe start reinventing this work, according to our opinion first step is to understand the levels of broadband penetration and very important is to have a more in depth all inclusive understanding of the shopping attitudes that differentiate European retail markets.

Forrester made another research, a “European Online Advertising Through 2013” report on European online advertising, there they say growth on online ad spend will be slowing to 10 percent in 2009 and this down to a 30 percent annual growth in 2007.

Despite the somewhat apparently gloomy forecast however, Forrester’s data analysis approach and result is in a way optimistic compared with recent predictions from their competitors such as WPP’s GroupM, Enders Analysis, and E-Consultancy, all these have forecasted a under 10 percent year-on-year growth.

According to my opinion, some great ideas would be buying up inventory at low prices and apply targeting to it, this would create a kind of what I call a malleable soft-corporate-platform prone to be reshaped when necessary, when needed without having a high budget. There are so many tools and strategies that are really underestimated and under-used, these tools are related to social networks for example but also ad optimization as well, I think is necessary to look for good-value instead of abandoning the arena and just cutting expenditures and striving to a wearing a low inventory suitcase.

Efficient customer’s conversations and its correspondent channels improvement is one of the best tactic to be undertaken, I have seen positive numbers in the cash flow of renown big companies using Facebook or Twitter for example, wonder why Tesco, General Motors, Ford Motors, Home Depot, Whole Foods and many others are making money by doing so? Imagine every Tweet is a free in feed ad so to speak to be directed to any segment and if you lead and engage by subscription and later on SMS advertising if you want to.

If we compare the SEO market in Europe or US we must say there are not so many things to differentiate except most of the tools to be used are in English and most of the learning is based on English keywords but of course this seems to change. According Nicolas Folgehom the SEO market growth around the world is 12 % in USA. The rest is PPC. He says is lower in Europe, although in general the percentage growth is rising up, there is also a problem and is most companies doesn’t know pretty much about this or undervalue it, my opinion goes that this is growing in Europe in ways we never imagined one of those key drivers are for example cost-effective campaigns, PPC or organic presence by using social ads that increase traffic for example, companies should create in-house SEO team or include them in the Marketing department for example.

SEM and SEO jobs in Europe for example is another indicator of European reality as since October 2007, SEO jobs increased 63% and SEM jobs decreased 30% and in general Internet Marketing jobs decreased 38% according to Simply Hired, a silicon valley based SEO consulting company.

The challenge should be undertaken with style, there is nothing to lose if CEOs of these corporations have the right mindset either for their own efficient self management than for the whole corporation per se.